Australian Rubber Belting startup brand

Repurposing a used product

Australian Rubber Belting was launched when the owners bought out an existing business in north east Victoria. They could see lots of potential to repurpose old, second hand conveyor belting and sell into the agricultural sector and other markets.

Black and white

A monochrome brand identity suited the product. The logo was inspired by the large rolls of rubber belting, with concentric lines radiating across Australia from the origin in Wangaratta.

Ready to roll

Simple brand messaging, black and white photography and bold geometric sans serif typography brought the brand to life.

Brand rollout

For the brand launch Angle created business cards and an email signature, Facebook advertising and signage. Enough to get the business up and running and noticed buy potential customers.

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