Blog
- 8th October 2025
Brand naming – take care to get well born
Brand naming is both an art and a science. It’s about striking the balance between imagination and practicality, creativity and strategy.
- 30th September 2025
Why branding is a smart move for startups in today’s flat economy
Why branding is a smart move for startups in a flat economy – and why Angle is the partner you need.
- 11th March 2020
Design thinking + ideas create bags of money
When great design is partnered with a clever, relevant idea, it’s a force to be reckoned with.
- 18th February 2020
A brand story – what is it and why is it important?
Ever heard the term ‘brand story’ and wondered what is means? Keep reading to find out
- 4th February 2020
Polishing the Kiwi brand
Has it been polished to perfection or would you put the boot in?
- 20th January 2020
Avoid a brand fail – 5 ways to make sure your brand doesn’t go west
How to reduce the risk of a brand fail by developing a strong brand.
- 24th July 2018
Rebranding – 10 reasons it’s good for your business
Rebranding ensures that your brand remains relevant and competitive.
- 25th May 2018
NZ sports branding with Angle Limited
We are a full service creative agency with a solid track record of sports projects
- 30th March 2018
KO your competitors with the benefits of branding
Discover the undisputed benefits of branding and how to KO your competitors
- 10th March 2018
Want to build an awesome brand? Know where to look for branding advice
For the best branding advice, start by reading this blog that explains where to look.