Blog


brand naming hello my name is label with a question mark
  • 8th October 2025

Brand naming – take care to get well born

Brand naming is both an art and a science. It’s about striking the balance between imagination and practicality, creativity and strategy.

startup branding illustration of bar graph in poor economy and rocket taking off angle limited
  • 30th September 2025

Why branding is a smart move for startups in today’s flat economy

Why branding is a smart move for startups in a flat economy – and why Angle is the partner you need.

Booths shopping bag demonstrates design thinking + ideas the pie who loved me
  • 11th March 2020

Design thinking + ideas create bags of money

When great design is partnered with a clever, relevant idea, it’s a force to be reckoned with.

Rebranding-10-reasons-it's-good-for-your-business-Angle-Limited-Auckland
  • 24th July 2018

Rebranding – 10 reasons it’s good for your business

Rebranding ensures that your brand remains relevant and competitive.

New Zealand sports branding by Angle Limited Auckland montage of work
  • 25th May 2018

NZ sports branding with Angle Limited

We are a full service creative agency with a solid track record of sports projects

Angle Limited Auckland Branding services Joseph Parker brand
  • 30th March 2018

KO your competitors with the benefits of branding

Discover the undisputed benefits of branding and how to KO your competitors

Where to look for branding advice Angle Limited Auckland
  • 10th March 2018

Want to build an awesome brand? Know where to look for branding advice

For the best branding advice, start by reading this blog that explains where to look.

Rob Holloway Creative Director of Auckland branding agency Angle Limited
  • 18th May 2017

Auckland branding agency Angle Limited – the business of design

Rob Holloway, Creative Director of Auckland branding agency Angle Limited is interviewed by Roll for the Design Assembly website

Dick Smith NRL Auckland Nines proposal designed by Angle Limited
  • 16th October 2015

Better proposals win more business

Most proposals act as an introduction for your business to a particular client, so it’s critical that you get it right to make a lasting first impression.

Simplified Blue Ensign flag designed by Rob Holloway
  • 5th September 2015

Vexing vexillology – designing New Zealand’s flag

The New Zealand flag debate is running rife on TV, in the press and across social media.