Audiology rebrand: Wolfe Hearing

A Brand Kick-Start with Angle

Wolfe Hearing is an established independent audiology practice with six clinics in the North Island. After taking Wolfe Hearing through Angle’s Brand Kick-Start process (a low-cost brand audit including recommendations) the team were motivated to take things further and commission Angle to fully develop a brand definition and a refreshed brand identity.

Everything to gain through better hearing

Angle gathered information about the Wolfe brand via a brand workshop. We distilled the findings and wrote a concise brand definition to articulate what makes Wolfe Hearing unique. This included brand positioning, a vision and mission, a brand value proposition, values and personality, a brand essence and tone of voice.

Your best hearing made possible

We agreed that the new logo should be an evolution, not a complete redesign. Key parts of the logo were refined, improved and modernised so it was still recognisable. After creating the new logo, Angle explored ways to refresh the brand identity to feel empowering, positive and friendly (attributes written into the brand definition).

Sound choice

Bright orange contrasts well with a deep indigo in the primary colour palette. Refreshed fonts and typography add warmth and photography popping out of circles adds a sense of energy and empowerment. Four icons convey the key points of difference and a sound wave graphic is applied flexibly across communications. So far we have designed a new suite of literature, business cards, posters, website and clinic signage.

Need help with your brand?

Contact us, we’re experts with a down to earth approach.