Douglas Pharmaceuticals Alpaca Brand

Q: How do we brand our pharmacy automation product?
Angle: Good sort.

After requests from pharmacists asking Medico NZ to automate the Medico Pak system, Douglas Pharmaceuticals have invested in the development of a ‘robot.’ for dispensing medication.

There are clear advantages in using this new machine versus manual dispensing, so a new brand was created to help tell the story to the target audience. Angle wrote the brand strategy and designed the brand system to help position this newcomer to the market.

With its own distinct voice and brand personality, Alpaca stands out in a sea of me-too, clinical brands to help Douglas Division, Medico drive its core business forward.

Date May 2014
Client Douglas Pharmaceuticals / Medico Pak
Country New Zealand