Recruitment campaign for McConnell Dowell

Q: How do we attract and retain high calibre people?
Angle: Progress in work.

McConnell Dowell is an international construction company and attracting high calibre staff in this competitive industry is a critical process. The investment required to recruit and retain the best people is a considerable one and in today’s market MacDow look worldwide to fulfill a variety of roles.

As part of a new recruitment campaign, a modular display stand and printed hand outs were produced for a careers fair at Olympia in London. The bold statement, ‘Progress in work’ on yellow demands attention and communicates an employer with opportunities for staff to grow and develop.

As a extension to the recruitment campaign, thought-provoking employer brand messages were applied throughout the head office work environment and on sites, so that once new people were engaged and on board, the messaging was consistent.

Date Mid 2008
Client McConnell Dowell
Country New Zealand