Product launch Phonak Sky M-SP hearing aids

Client: We need to launch Sky Marvel SP hearing technology
Angle: Power & connectivity
New launch pack, new product

In the first quarter of 2020, Phonak launched a new hearing aid product that provides powerful, rich sound to those with severe to profound hearing loss. Phonak Sky M-SP is a fully-connected, behind-the-ear (BTE) hearing aid that combines breakthrough Marvel hearing technology with the styling and colours that appeal to the paediatric market.

Phonak briefed Angle to design and produce new product launch packs to inform New Zealand audiologists. About 100 clinicians working with children received the launch packs. They contained custom designed B2B communications explaining the benefits and features of this exciting new product as well as an official Phonak dummy product to familiarise themselves with.

Launch pack design solution

The striking ‘pillow pack’ was constructed from die-cut and printed white card. The design aimed to create a positive first impression of power and connectivity.

One side of the pack bears the words ‘Power’ and ‘Connectivity’ in interlocking coloured circles, using colours from the product range. A product photo in the same colours, sits in the middle of the two circles

A large product name and 8 coloured icons on the other side of the pack communicate just how connected this product is.

Power and connectivity

Everything about Sky M-SP is designed with children in mind. These hearing aids connect directly to smartphones and other Bluetooth® enabled devices, enabling children to easily enjoy speech, music, TV and much more. The child-specific design is tamperproof, providing comfort, safety and robustness in all aspects of a child’s active life.

Mix & Match Colors

Sky Marvel is available in a variety of colors ranging from fun and vibrant to discreet skin-tone shades. Children can choose a combination of colors that truly matches their personality, giving them confidence to embrace and enjoy wearing their hearing aids.

Printed launch packs lead to the virtual launch pack

The physical launch pack contains a cover letter, a B2B product summary brochure, a product dummy and a B2B2C brochure. A coffee gift card, also in the pack, includes a URL and login details, providing all recipients with access to Phonak’s ‘Virtual Launch Pack’. This website contains more detailed product information, soft copy product Quick Guides, Digital order forms and and a few simple product questions to be answered in order to receive some Toasted Espresso coffee.

Managing the launch pack production

Angle designed all the launch items and coordinated the production and print management of everything including:

• Custom die-cut pillow packs
• Cover letters
• B2B brochures
• B2B2C brochures
• Coffee cards
• Product Quick Guides (7 kinds)
• Interactive order forms (6 kinds)

2 product launches at the same time

At the same time that Phonak launched Sky M-SP, they also launched the award winning Phonak Virto M-312 Black hearing aid to New Zealand’s audiologists. Angle designed a second launch pack with similar content for this launch. Read the Phonak Virto M-312 Black case study.

Need help with design for print?

Do you need a design team that can creates world class printed communications? Angle delivers small and large format projects, via short digital print runs or large offset print runs. Our highly experienced team provides concepts through to print-ready artwork and print management if required, to ensure the best results. In today’s digital world, printed brochures, flyers, stationery, posters, manuals and catalogues still play an important role in delivering your brand messages. Find out more about our graphic design for print services here.

Date March 2020
Client Phonak
Country New Zealand
Size Launch packs: 265 x 135mm Cover letter: 99 x 210mm
B2B brochures: 99 x 210mm B2B2C brochures: 99 x 210mm Coffee Cards: 90 x 55mm
Quick Guides: 100 x 195mm
Finish Pillow packs & coffee cards: CMYK + spot UV gloss varnish on Satin Matt stock.
Literature: CMYK on Satin Matt stock
Production Offset and digital print