Product launch Phonak Marvel Wave III

Client: We want NZ audiologists to hear all about it
Angle: More, more, more

Phonak Marvel hearing aids

Marvel pushes the boundaries of hearing technology to create a solution that delivers excellent sound quality. It’s easy to use and features all the latest Phonak technology. Marvel connects directly to smartphones, TVs and a variety of everyday electronics. Following the global launch in 2018, Phonak announced further improvements to the Marvel range in August 2019.

Marvel launch packs

Phonak briefed Angle to develop product launch packs aimed at New Zealand audiologists. About 500 clinicians needed to be informed about the latest Marvel developments and supplied with product literature highlighting the improvements and product benefits, dummy products and sample colours in the range.

Combining print and digital channels

Physical launch packs were designed and printed to package and protect all the necessary launch content – a mailer / cover letter, B2B brochures and product dummies. A URL and login details in the cover letter provided all recipients with access to Phonak’s ‘Virtual Launch Pack’ – a website with downloads and further information.

Launch pack design solution

Two kinds of ‘pillow packs’ were designed and produced – one for audiologists working with adults and the other for paediatric audiologists. Both pillow packs were constructed from die-cut and printed metallic card. Supplied as ready-made units but flat, Phonak simply had to push the ends in, load the contents and close the packs.

‘More, more, more’ became the theme for this launch. The heart icon and ‘More love at first sound’ featured throughout the printed collateral. Each launch pack is personalised with the recipient’s first name.

Managing the launch pack production

Angle designed all the launch items and coordinated the production and print management of everything including:

Custom die-cut pillow packs (2 kinds)
Mailer / cover letters (4 kinds)
B2B brochures (2 kinds, 8pp and 12pp)
B2B2C brochures (2 kinds 12pp and 8pp)
Product Quick Guides (12 kinds)
Product demo brochure
Interactive Product order forms (6 kinds)
Product User Guides (2 kinds, 32pp)

Need help with design for print?

Do you need a graphic design team that can create world class printed communications? Angle delivers small and large format projects, via short digital print runs or large offset print runs. Our highly experienced team provides concepts through to print-ready artwork and print management if required, to ensure the best results. In today’s digital world, printed brochures, flyers, stationery, posters, manuals and catalogues still play an important role in delivering your brand messages. Find out more about our graphic design for print services here.

Date August 2019
Client Phonak New Zealand
Country New Zealand
Size Launch packs: 230 x 135mm Launch mailers: 130 x 130mm B2B brochures: 110 x 180mm B2B2C brochures: 99 x 210mm Quick Guides: 100 x 195mm
Finish Pillow packs: CMYK on Curious Metal Lustre stock from B&F Papers. Literature: CMYK on Satin Matte stock
Production Offset and digital print