Prospero Brand

Q: How do I create a new brand?
Angle: Consult Angle.

Prospero is an international business providing marketing support and business development to the professional services sector.

After initial meetings to fully understand this client’s business, Angle wrote a new brand strategy and personality to help define and position this startup consultancy based in Paris. The next task was to lead the client through a robust naming process, resulting in a shortlist of possible names, which were tested. The final choice is Prospero – suggesting positive and profitable outcomes.

Angle completed the brand identity, based on the new proposition ‘Go further’ and rolled out launch collateral aimed at a very demanding audience.

Date March 2014
Client Prospero Consulting
Country France
Production Offset printed business cards (4 spot col + UV)
Microsoft Word letterhead template and new business proposal template